Red Stripe Introduces New Rum Stripe RTD Cocktails in the UK
Heineken UK Expands Red Stripe Brand with RTD Offering
Rum Stripe by Red Stripe: Three Flavors to Choose From
Heineken UK is expanding the Red Stripe brand with the introduction of a new range of ready-to-drink (RTD) rum cocktails called Rum Stripe by Red Stripe. The new cocktails are available in three flavors: Rum Punch, Cherry, and Cranberry.
Red Stripe's entry into the RTD cocktail category with Rum Stripe marks a significant move for the brand. The RTD cocktail market is growing rapidly, with consumers increasingly seeking convenient and flavorful alcoholic beverages.
Rum Stripe by Red Stripe is made with real Red Stripe Jamaican rum and natural flavors. The cocktails are packaged in 250ml cans with an ABV of 7.5%.
- Rum Punch: A classic rum punch flavor with hints of orange, pineapple, and lime.
- Cherry: A sweet and refreshing cherry flavor with a hint of almond.
- Cranberry: A tart and tangy cranberry flavor with a hint of orange.
Red Stripe UK's Marketing Director, Amy Garnett, said: "We are excited to launch Rum Stripe by Red Stripe in the UK. We believe that this new range of RTD cocktails will appeal to our existing Red Stripe consumers, as well as new drinkers looking for a convenient and flavorful alcoholic beverage."
Rum Stripe by Red Stripe is now available in the UK at major retailers including Tesco, Asda, and Morrisons.
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